Journey to Survey Innovation

Our journey from inception to becoming an innovator in adaptable survey solutions came from our dedication to continuous improvement and total customer focus.

Our Story

After over two decades in talent management spanning Asia-Pacific, Simon envisioned a more customizable solution for assessment and survey tools than what was accessible in the market. This vision came to fruition through a collaboration with old friend Professor Giles Hirst during a surf trip in Indonesia.

With some significant successes after the initial launch, client feedback still highlighted the demand for even greater flexibility. This led to a significant overhaul and the rebirth of the platform as Surveya. Dave joined in 2018 to spearhead technology development, ensuring the latest in flexibility and customization for our users.

The arrival of Dave has transformed our platform, most recently introducing advanced AI into our user-friendly survey builder. Focused on delivering solutions that resonate with our clients' goals, we continue to redefine the landscape of organizational surveys.

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Surveya Office
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Surveya Office

Leadership Team

Founded by industry experts

Surveya is founded by experienced professionals in organizational psychology and digital innovation.

Our leadership team brings together decades of experience in organizational psychology, talent management, and digital innovation. Together, we've built a platform that combines deep expertise in assessment and development with cutting-edge technology.

From Simon's vision of customizable survey solutions to Dave's technical expertise in building flexible platforms, and Professor Giles Hirst's research-backed approach to organizational development, our team is committed to delivering solutions that drive real impact.

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Surveya team photo or office environment showing Australian business setting

Leadership Team


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    Simon Bell

    Simon Bell

    Managing Director, MSC Organisational Psychology

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    Dave Martin

    Dave Martin

    Head of Digital, Bachelor of Multimedia, Technology & Business

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    Professor Giles Hirst

    Professor Giles Hirst

    Research & Development Advisor, PhD Organisational Psychology